The answer to how eBay’s Promoted Listings work is that while Advanced (pay-per-click) ads are dependent on the quality of the campaign’s own keywords, Standard (pay-per-sale) ads are directly dependent on the SEO strength of each listing. […]
Unlike what most marketers insist upon, it is generally not a wise decision to focus solely on the facets of your business that are “working.” In fact, one of the main ways eBay sellers lose profit is to put their money into SEO once they’ve already begun to see an increase in their sales — missing out on the returns available only at its very onset. […]
In contrast to what many “experts” believe, it is a myth that creating keyword-rich eBay categories will improve your eBay or Google search rankings. Nevertheless, good eBay store categories will usually use keywords searched by your buyers. This is because search terms tend to clearly describe things — like product categories — as well as help increase sales conversions. […]
eBay SEO will not work on listings that ignore best practice, but the mere implementation of solid selling techniques will rarely improve search rankings in a significant way. […]
Other than the occasional revelation from eBay, SEO has been kind of quiet on the eBay front since last fall’s update. Except in the area of paid marketing. eBay has continued to roll out new seller advertising functionality on a regular basis, with user experience, industry standards, and improved reporting as the focus. […]
eBay has been particularly careful in recent months to announce many of the changes examined in the latest Fall Seller Update. But as always, I will also be covering some things here that you won’t see discussed anywhere else. […]
eBay sellers are consistently inundated with misinformation, as well as “expert” advice that is incessantly repetitive. And that fact doesn’t just apply to eBay SEO. It involves the majority of what we’re told in ecommerce. But it’s particularly bad in the industry I care about the most. […]
All in all, this was another significant eBay Seller Update. SEO continues to be on the forefront of eBay’s mind, regardless of whether it will ever truly be for sellers. […]
The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]
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