But now, sellers need to understand that they are truly on their own. At present, the belief that eBay knows what it’s doing is an illusion. eBay is clearly most interested in increasing its own revenue. And they’re not even good at doing that. […]
While in the past a listing had to be in eBay’s back-end category in order to show up at all, today things are happening differently. Instead of limiting its visible search results to a single category, eBay is now favoring items that have been listed in that category. Your listing’s product category directly impacts its ability to rank. […]
As we have been doing for several years, we’re here with our eBay SEO review of the 2024 Winter Seller Update. It’s time again to go over eBay’s latest seller update. There are numerous […]
Sellers who choose to simply rely on accepting eBay’s recommendations for their Promoted Listings bid amounts do not understand how PPC marketing works in the first place — let alone how it is run successfully. […]
The answer to how eBay’s Promoted Listings work is that while Advanced (pay-per-click) ads are dependent on the quality of the campaign’s own keywords, Standard (pay-per-sale) ads are directly dependent on the SEO strength of each listing. […]
Unlike what most marketers insist upon, it is generally not a wise decision to focus solely on the facets of your business that are “working.” In fact, one of the main ways eBay sellers lose profit is to put their money into SEO once they’ve already begun to see an increase in their sales — missing out on the returns available only at its very onset. […]
In contrast to what many “experts” believe, it is a myth that creating keyword-rich eBay categories will improve your eBay or Google search rankings. Nevertheless, good eBay store categories will usually use keywords searched by your buyers. This is because search terms tend to clearly describe things — like product categories — as well as help increase sales conversions. […]
eBay SEO will not work on listings that ignore best practice, but the mere implementation of solid selling techniques will rarely improve search rankings in a significant way. […]
Other than the occasional revelation from eBay, SEO has been kind of quiet on the eBay front since last fall’s update. Except in the area of paid marketing. eBay has continued to roll out new seller advertising functionality on a regular basis, with user experience, industry standards, and improved reporting as the focus. […]
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