eBay SEO 101
eBay SEO and Good ‘Til Cancelled (GTC)
The eBay SEO methodology of utilizing the benefits of Good ‘Til Cancelled (GTC), even if it means spending some extra insertion fees, far outweighs the treacherous alternative. […]
eBay SEO Blog
eBay SEO Advanced
eBay’s Cassini Search Engine #1: An Introduction
Cassini, eBay’s search engine, is at the very heart of a seller’s success, and most of those talking about it online simply don’t understand it. The typical “expert” speaks so blithely about having Cassini figured out, they do this impressive software system a great injustice. […]
General eBay Posts
The Pitfalls of Ignoring eBay’s Level Playing Field
eBay has created an environment in which it is possible for the smallest of sellers, at least in some instances, to compete against those with more experience, more inventory, and more resources. In spite of the significant exceptions, eBay still continues to provide a “level playing field” for sellers of all sizes. […]
eBay SEO Conflicts
eBay’s Promoted Listings and a Potential SEO Conflict
For the first time in my career as a marketplace SEO, I observed an immediate and pronounced conflict with organic optimization on eBay and the use of Promoted Listings. In general, eBay SEO and eBay SEM play well together. But in this case, however, they didn’t. […]
eBay SEO Myths
eBay SEO Myths #1: Top Search Rankings
In this first in a series of eBay SEO myth-debunking posts, I’m tackling a subject near and dear to so many eBay “gurus” — top search rankings. […]
eBay SEO 101
Target Left eBay: What Sellers Can Learn from Its Failure
eBay as a company has been distancing itself for some time from other large players in the ecommerce space, including those on their own platform. But Target’s eBay.com store didn’t fail due to a lack of focus on the part of eBay. It failed because eBay buyers simply couldn’t find Target’s listings in search. […]
eBay SEO Updates
2019 Spring Seller Update: Its Impact on eBay SEO
The changes made in the most recent 2019 Spring Seller Update are some of the strongest eBay SEO improvements seen in the last 10 years. The major developments, including the adoption of Good ‘Til Cancelled as the standard listing duration, are all positive. […]
eBay SEO History
Dear Mr. Wenig: Take Down eBay’s “SEO Pages”
It is my contention that these pages, the ones that you dubbed “SEO pages,” are not only still live and still causing “degradation,” but that they are also the same pages that, five years ago, earned eBay a Google manual action penalty. If I am correct, the only way to truly address your GMV problem, then, is to immediately deal with your “SEO pages” issue. […]