The truth is, “stale” eBay listings that find their way down in search do so for reasons intrinsic to the listings themselves, not because they need to be made “fresh” again. Our experience is that sellers consistently believe their listings aren’t selling because of their sheer time on site, and not their genuine lack of quality. […]
This is our second major site announcement, providing details about ecomChicago 2019, a new client testimonials page, and an upcoming eBay SEO video series. […]
There are some genuinely exciting aspects to the 2019 Fall Seller Update from an SEO point of view. But in light of the inclusion of additional Promoted Listings ads within eBay’s top search results, we are cautiously hopeful that eBay’s search page isn’t on the road to becoming yet another Google copycat. […]
The eBay SEO methodology of utilizing the benefits of Good ‘Til Cancelled (GTC), even if it means spending some extra insertion fees, far outweighs the treacherous alternative. […]
Cassini, eBay’s search engine, is at the very heart of a seller’s success, and most of those talking about it online simply don’t understand it. The typical “expert” speaks so blithely about having Cassini figured out, they do this impressive software system a great injustice. […]
eBay has created an environment in which it is possible for the smallest of sellers, at least in some instances, to compete against those with more experience, more inventory, and more resources. In spite of the significant exceptions, eBay still continues to provide a “level playing field” for sellers of all sizes. […]
For the first time in my career as a marketplace SEO, I observed an immediate and pronounced conflict with organic optimization on eBay and the use of Promoted Listings. In general, eBay SEO and eBay SEM play well together. But in this case, however, they didn’t. […]
The end goal of eBay SEO is not to obtain top search placements, but to increase a seller’s performance metrics. As listing performance improves, so will listing rankings. The notion that sales can’t increase, even dramatically, without top search results is simply not true. […]
eBay as a company has been distancing itself for some time from other large players in the ecommerce space, including those on their own platform. But Target’s eBay.com store didn’t fail due to a lack of focus on the part of eBay. It failed because eBay buyers simply couldn’t find Target’s listings in search. […]
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