eBay SEO Is Changing and the 2024 Summer Seller Update
eBay SEO 101

eBay SEO Is Changing and the 2024 Summer Seller Update

While in the past a listing had to be in eBay’s back-end category in order to show up at all, today things are happening differently.  Instead of limiting its visible search results to a single category, eBay is now favoring items that have been listed in that category.  Your listing’s product category directly impacts its ability to rank. […]

2023 The State of eBay SEO
eBay SEO Updates

The State of eBay SEO in 2023 (and a Winter Seller Update)

Unlike what most marketers insist upon, it is generally not a wise decision to focus solely on the facets of your business that are “working.”  In fact, one of the main ways eBay sellers lose profit is to put their money into SEO once they’ve already begun to see an increase in their sales — missing out on the returns available only at its very onset. […]

2022 Fall Seller Update
eBay SEO Updates

2022 Fall Seller Update – Its Impact on eBay SEO

In contrast to what many “experts” believe, it is a myth that creating keyword-rich eBay categories will improve your eBay or Google search rankings.  Nevertheless, good eBay store categories will usually use keywords searched by your buyers.  This is because search terms tend to clearly describe things  — like product categories — as well as help increase sales conversions. […]