Blog posts highlighting fundamental tips and analysis for utilizing eBay’s Promoted Listings platform.
Sellers who choose to simply rely on accepting eBay’s recommendations for their Promoted Listings bid amounts do not understand how PPC marketing works in the first place — let alone how it is run successfully. […]
The answer to how eBay’s Promoted Listings work is that while Advanced (pay-per-click) ads are dependent on the quality of the campaign’s own keywords, Standard (pay-per-sale) ads are directly dependent on the SEO strength of each listing. […]
For the first time in my career as a marketplace SEO, I observed an immediate and pronounced conflict with organic optimization on eBay and the use of Promoted Listings. In general, eBay SEO and eBay SEM play well together. But in this case, however, they didn’t. […]
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