Blog posts discussing eBay’s default search ranking algorithm, Best Match — which is completely different than Cassini.
eBay sellers are consistently inundated with misinformation, as well as “expert” advice that is incessantly repetitive. And that fact doesn’t just apply to eBay SEO. It involves the majority of what we’re told in ecommerce. But it’s particularly bad in the industry I care about the most. […]
The eBay SEO methodology of utilizing the benefits of Good ‘Til Cancelled (GTC), even if it means spending some extra insertion fees, far outweighs the treacherous alternative. […]
Cassini, eBay’s search engine, is at the very heart of a seller’s success, and most of those talking about it online simply don’t understand it. The typical “expert” speaks so blithely about having Cassini figured out, they do this impressive software system a great injustice. […]
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