browse nodes

Blog posts discussing eBay’s structured data browse nodes (previously known as “browse pages” or “category pages”), which are designed to increase inbound organic traffic to eBay from outside search engines like Google.

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Dear Mr. Wenig: Take Down eBay’s “SEO Pages”

April 26, 2019 Dave Snyder

It is my contention that these pages, the ones that you dubbed “SEO pages,” are not only still live and still causing “degradation,” but that they are also the same pages that, five years ago, earned eBay a Google manual action penalty. If I am correct, the only way to truly address your GMV problem, then, is to immediately deal with your “SEO pages” issue. […]