Blog posts discussing or directly referencing eBay’s former CEO, Devin Wenig.
For the first time in my career as a marketplace SEO, I observed an immediate and pronounced conflict with organic optimization on eBay and the use of Promoted Listings. In general, eBay SEO and eBay SEM play well together. But in this case, however, they didn’t. […]
eBay as a company has been distancing itself for some time from other large players in the ecommerce space, including those on their own platform. But Target’s eBay.com store didn’t fail due to a lack of focus on the part of eBay. It failed because eBay buyers simply couldn’t find Target’s listings in search. […]
It is my contention that these pages, the ones that you dubbed “SEO pages,” are not only still live and still causing “degradation,” but that they are also the same pages that, five years ago, earned eBay a Google manual action penalty. If I am correct, the only way to truly address your GMV problem, then, is to immediately deal with your “SEO pages” issue. […]
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