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ebay sem

Blog posts discussing eBay search engine marketing (SEM) products.

2020 Fall Seller Update
eBay SEO Updates

2020 Fall Seller Update: Its Impact on eBay SEO

September 18, 2020 Dave Snyder

The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]

2019 Fall Seller Update
eBay SEO Updates

2019 Fall Seller Update: Its Impact on eBay SEO

September 13, 2019 Dave Snyder

There are some genuinely exciting aspects to the 2019 Fall Seller Update from an SEO point of view. But in light of the inclusion of additional Promoted Listings ads within eBay’s top search results, we are cautiously hopeful that eBay’s search page isn’t on the road to becoming yet another Google copycat. […]

eBay Promoted Listings
eBay SEO Conflicts

eBay’s Promoted Listings and a Potential SEO Conflict

May 24, 2019 Dave Snyder

For the first time in my career as a marketplace SEO, I observed an immediate and pronounced conflict with organic optimization on eBay and the use of Promoted Listings. In general, eBay SEO and eBay SEM play well together. But in this case, however, they didn’t. […]

  • eBay SEO vs Google SEO

    eBay SEO vs. Google SEO

    In this discussion of eBay SEO vs. Google SEO, we will take an opportunity to analyze several key components of classic search engine optimization and contrast its application to the practice of SEO on eBay. […]

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