Blog posts discussing eBay search engine marketing (SEM) products.
Other than the occasional revelation from eBay, SEO has been kind of quiet on the eBay front since last fall’s update. Except in the area of paid marketing. eBay has continued to roll out new seller advertising functionality on a regular basis, with user experience, industry standards, and improved reporting as the focus. […]
eBay has been particularly careful in recent months to announce many of the changes examined in the latest Fall Seller Update. But as always, I will also be covering some things here that you won’t see discussed anywhere else. […]
The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]
There are some genuinely exciting aspects to the 2019 Fall Seller Update from an SEO point of view. But in light of the inclusion of additional Promoted Listings ads within eBay’s top search results, we are cautiously hopeful that eBay’s search page isn’t on the road to becoming yet another Google copycat. […]
For the first time in my career as a marketplace SEO, I observed an immediate and pronounced conflict with organic optimization on eBay and the use of Promoted Listings. In general, eBay SEO and eBay SEM play well together. But in this case, however, they didn’t. […]