Blog posts discussing eBay search engine optimization (SEO) as a practice.
Other than the occasional revelation from eBay, SEO has been kind of quiet on the eBay front since last fall’s update. Except in the area of paid marketing. eBay has continued to roll out new seller advertising functionality on a regular basis, with user experience, industry standards, and improved reporting as the focus. […]
eBay has been particularly careful in recent months to announce many of the changes examined in the latest Fall Seller Update. But as always, I will also be covering some things here that you won’t see discussed anywhere else. […]
eBay sellers are consistently inundated with misinformation, as well as “expert” advice that is incessantly repetitive. And that fact doesn’t just apply to eBay SEO. It involves the majority of what we’re told in ecommerce. But it’s particularly bad in the industry I care about the most. […]
The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]
Although it took eBay six full years to take down its “SEO pages,” doing so has finally made way for the long-awaited potential of improved organic Google search rankings for eBay product listing pages. […]
eBay is repeatedly showing listings from a single category in their search results pages — literally eliminating listing visibility for products in other categories when specific queries are searched. […]
The truth is, “stale” eBay listings that find their way down in search do so for reasons intrinsic to the listings themselves, not because they need to be made “fresh” again. Our experience is that sellers consistently believe their listings aren’t selling because of their sheer time on site, and not their genuine lack of quality. […]