eBay SEO Myths #2: Listings that Go Stale
eBay SEO Myths

eBay SEO Myths #2: Listings that Go “Stale”

The truth is, listings that find their way down in eBay search do so for reasons intrinsic to the listings themselves, not because they need to be made “fresh” again. Our experience is that sellers consistently believe their listings aren’t selling because of their sheer time on site, and not their genuine lack of quality. […]

eBay SEO Myths #1: Top Search Rankings
eBay SEO Myths

eBay SEO Myths #1: Top Search Rankings

The end goal of eBay SEO is not to obtain top search placements, but to increase a seller’s performance metrics. As listing performance improves, so will listing rankings. The notion that sales can’t increase, even dramatically, without top search results is simply not true. […]

eBay
eBay SEO History

Dear Mr. Wenig: Take Down eBay’s “SEO Pages”

It is my contention that these pages, the ones that you dubbed “SEO pages,” are not only still live and still causing “degradation,” but that they are also the same pages that, five years ago, earned eBay a Google manual action penalty. If I am correct, the only way to truly address your GMV problem, then, is to immediately deal with your “SEO pages” issue. […]