Blog posts discussing eBay search engine optimization (SEO) as a practice.
The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]
Although it took eBay six full years to take down its “SEO pages,” doing so has finally made way for the long-awaited potential of improved organic Google search rankings for eBay product listing pages. […]
eBay is repeatedly showing listings from a single category in their search results pages — literally eliminating listing visibility for products in other categories when specific queries are searched. […]
The truth is, “stale” eBay listings that find their way down in search do so for reasons intrinsic to the listings themselves, not because they need to be made “fresh” again. Our experience is that sellers consistently believe their listings aren’t selling because of their sheer time on site, and not their genuine lack of quality. […]
There are some genuinely exciting aspects to the 2019 Fall Seller Update from an SEO point of view. But in light of the inclusion of additional Promoted Listings ads within eBay’s top search results, we are cautiously hopeful that eBay’s search page isn’t on the road to becoming yet another Google copycat. […]
The eBay SEO methodology of utilizing the benefits of Good ‘Til Cancelled (GTC), even if it means spending some extra insertion fees, far outweighs the treacherous alternative. […]
Cassini, eBay’s search engine, is at the very heart of a seller’s success, and most of those talking about it online simply don’t understand it. The typical “expert” speaks so blithely about having Cassini figured out, they do this impressive software system a great injustice. […]
For the first time in my career as a marketplace SEO, I observed an immediate and pronounced conflict with organic optimization on eBay and the use of Promoted Listings. In general, eBay SEO and eBay SEM play well together. But in this case, however, they didn’t. […]
The end goal of eBay SEO is not to obtain top search placements, but to increase a seller’s performance metrics. As listing performance improves, so will listing rankings. The notion that sales can’t increase, even dramatically, without top search results is simply not true. […]
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