Blog posts discussing “exact match” keywords, an algorithmic process used to one degree or another by eBay’s search engine, Cassini and which dramatically impacts its results.
The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]
The truth is, “stale” eBay listings that find their way down in search do so for reasons intrinsic to the listings themselves, not because they need to be made “fresh” again. Our experience is that sellers consistently believe their listings aren’t selling because of their sheer time on site, and not their genuine lack of quality. […]
The end goal of eBay SEO is not to obtain top search placements, but to increase a seller’s performance metrics. As listing performance improves, so will listing rankings. The notion that sales can’t increase, even dramatically, without top search results is simply not true. […]
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