"Exact Match Keywords" Archives

2022 Winter Seller Update – Its Impact on eBay SEO

February 18, 2022 Dave Snyder

Other than the occasional revelation from eBay, SEO has been kind of quiet on the eBay front since last fall’s update. Except in the area of paid marketing. eBay has continued to roll out new seller advertising functionality on a regular basis, with user experience, industry standards, and improved reporting as the focus. […]

2020 Fall Seller Update: Its Impact on eBay SEO

September 18, 2020 Dave Snyder

The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]

eBay SEO Myths #2: Listings that Go “Stale”

December 10, 2019 Dave Snyder

The truth is, “stale” eBay listings that find their way down in search do so for reasons intrinsic to the listings themselves, not because they need to be made “fresh” again. Our experience is that sellers consistently believe their listings aren’t selling because of their sheer time on site, and not their genuine lack of quality. […]

eBay SEO Myths #1: Top Search Rankings

May 17, 2019 Dave Snyder

The end goal of eBay SEO is not to obtain top search placements, but to increase a seller’s performance metrics. As listing performance improves, so will listing rankings. The notion that sales can’t increase, even dramatically, without top search results is simply not true. […]