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Homeitem specifics

item specifics

Blog posts discussing the relationship between eBay SEO and listing item specifics.

2022 Spring Seller Update
eBay SEO Updates

2022 Spring Seller Update – Its Impact on eBay SEO

April 22, 2022 Dave Snyder

eBay SEO will not work on listings that ignore best practice, but the mere implementation of solid selling techniques will rarely improve search rankings in a significant way. […]

2022 Winter Seller Update
eBay SEO Updates

2022 Winter Seller Update – Its Impact on eBay SEO

February 18, 2022 Dave Snyder

Other than the occasional revelation from eBay, SEO has been kind of quiet on the eBay front since last fall’s update. Except in the area of paid marketing. eBay has continued to roll out new seller advertising functionality on a regular basis, with user experience, industry standards, and improved reporting as the focus. […]

2021 Fall Seller Update
eBay SEO Updates

2021 Fall Seller Update – Its Impact on eBay SEO

September 17, 2021 Dave Snyder

eBay has been particularly careful in recent months to announce many of the changes examined in the latest Fall Seller Update. But as always, I will also be covering some things here that you won’t see discussed anywhere else. […]

2021 Spring Seller Update
eBay SEO Updates

2021 Spring Seller Update: Its Impact on eBay SEO

March 12, 2021 Dave Snyder

All in all, this was another significant eBay Seller Update. SEO continues to be on the forefront of eBay’s mind, regardless of whether it will ever truly be for sellers. […]

2020 Fall Seller Update
eBay SEO Updates

2020 Fall Seller Update: Its Impact on eBay SEO

September 18, 2020 Dave Snyder

The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]

2020 Spring Seller Update
eBay SEO Updates

2020 Spring Seller Update: Its Impact on eBay SEO

March 6, 2020 Dave Snyder

eBay is repeatedly showing listings from a single category in their search results pages — literally eliminating listing visibility for products in other categories when specific queries are searched. […]

2019 Fall Seller Update
eBay SEO Updates

2019 Fall Seller Update: Its Impact on eBay SEO

September 13, 2019 Dave Snyder

There are some genuinely exciting aspects to the 2019 Fall Seller Update from an SEO point of view. But in light of the inclusion of additional Promoted Listings ads within eBay’s top search results, we are cautiously hopeful that eBay’s search page isn’t on the road to becoming yet another Google copycat. […]

Rogers Park Chicago Target Store
eBay SEO 101

Target Left eBay: What Sellers Can Learn from Its Failure

May 10, 2019 Dave Snyder

eBay as a company has been distancing itself for some time from other large players in the ecommerce space, including those on their own platform. But Target’s eBay.com store didn’t fail due to a lack of focus on the part of eBay. It failed because eBay buyers simply couldn’t find Target’s listings in search. […]

  • Analysis and Recommendation

    Analysis and Recommendation

    Our expert eBay SEO analysis services include our exhaustive SEO audits, private YouTube videos, and ongoing consulting. […]

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back end category best match bhp subdirectory big box retailers browse nodes cassini c subdirectory ebay buyers ebay ppc ebay sem ebay seo ebay seo tools ebay taxonomy exact match faceted navigation google penalty google shopping gtc item specifics keyword research knockoffs listing displacement listing titles listing visibility list rank sell muaa out of stock performance metrics policy violations product categories product markets promoted listings ranking factors required item specifics rpp subdirectory search index trimming seo pages stale listings static url store subscriptions structured data suggested ad rate terapeak top rankings unified listing tool

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