eBay Listing "Item Specifics" Archives

2019 Fall Seller Update: Its Impact on eBay SEO

September 13, 2019 Dave Snyder

There are some genuinely exciting aspects to the 2019 Fall Seller Update from an SEO point of view. But in light of the inclusion of additional Promoted Listings ads within eBay’s top search results, we are cautiously hopeful that eBay’s search page isn’t on the road to becoming yet another Google copycat. […]

Target Left eBay: What Sellers Can Learn from Its Failure

May 10, 2019 Dave Snyder

eBay as a company has been distancing itself for some time from other large players in the ecommerce space, including those on their own platform. But Target’s eBay.com store didn’t fail due to a lack of focus on the part of eBay. It failed because eBay buyers simply couldn’t find Target’s listings in search. […]