eBay "Product Categories" Archives

2022 Fall Seller Update – Its Impact on eBay SEO

October 7, 2022 Dave Snyder

In contrast to what many “experts” believe, it is a myth that creating keyword-rich eBay categories will improve your eBay or Google search rankings. Nevertheless, good eBay store categories will usually use keywords searched by your buyers. This is because search terms tend to clearly describe things — like product categories — as well as help increase sales conversions. […]

2022 Spring Seller Update – Its Impact on eBay SEO

April 22, 2022 Dave Snyder

eBay SEO will not work on listings that ignore best practice, but the mere implementation of solid selling techniques will rarely improve search rankings in a significant way. […]

2021 Spring Seller Update: Its Impact on eBay SEO

March 12, 2021 Dave Snyder

All in all, this was another significant eBay Seller Update. SEO continues to be on the forefront of eBay’s mind, regardless of whether it will ever truly be for sellers. […]

2020 Fall Seller Update: Its Impact on eBay SEO

September 18, 2020 Dave Snyder

The 2020 Fall Seller Update has impacted eBay SEO in many ways. Important changes include extensive assistance with required item specifics, Terapeak’s new search algorithm, and improvements to Promoted Listings. […]

2020 Spring Seller Update: Its Impact on eBay SEO

March 6, 2020 Dave Snyder

eBay is repeatedly showing listings from a single category in their search results pages — literally eliminating listing visibility for products in other categories when specific queries are searched. […]

2019 Fall Seller Update: Its Impact on eBay SEO

September 13, 2019 Dave Snyder

There are some genuinely exciting aspects to the 2019 Fall Seller Update from an SEO point of view. But in light of the inclusion of additional Promoted Listings ads within eBay’s top search results, we are cautiously hopeful that eBay’s search page isn’t on the road to becoming yet another Google copycat. […]

Target Left eBay: What Sellers Can Learn from Its Failure

May 10, 2019 Dave Snyder

eBay as a company has been distancing itself for some time from other large players in the ecommerce space, including those on their own platform. But Target’s eBay.com store didn’t fail due to a lack of focus on the part of eBay. It failed because eBay buyers simply couldn’t find Target’s listings in search. […]

2019 Spring Seller Update: Its Impact on eBay SEO

May 3, 2019 Dave Snyder

The changes made in the most recent 2019 Spring Seller Update are some of the strongest eBay SEO improvements seen in the last 10 years. The major developments, including the adoption of Good ‘Til Cancelled as the standard listing duration, are all positive. […]

Dear Mr. Wenig: Take Down eBay’s “SEO Pages”

April 26, 2019 Dave Snyder

It is my contention that these pages, the ones that you dubbed “SEO pages,” are not only still live and still causing “degradation,” but that they are also the same pages that, five years ago, earned eBay a Google manual action penalty. If I am correct, the only way to truly address your GMV problem, then, is to immediately deal with your “SEO pages” issue. […]