Blog posts discussing eBay’s “cost per sale” SEM product, Promoted Listings.
In contrast to what many “experts” believe, it is a myth that creating keyword-rich eBay categories will improve your eBay or Google search rankings. Nevertheless, good eBay store categories will usually use keywords searched by your buyers. This is because search terms tend to clearly describe things — like product categories — as well as help increase sales conversions. […]