eBay "Structured Data" Archives

Target Left eBay: What Sellers Can Learn from Its Failure

May 10, 2019 Dave Snyder

eBay as a company has been distancing itself for some time from other large players in the ecommerce space, including those on their own platform. But Target’s eBay.com store didn’t fail due to a lack of focus on the part of eBay. It failed because eBay buyers simply couldn’t find Target’s listings in search. […]

2019 Spring Seller Update: Its Impact on eBay SEO

May 3, 2019 Dave Snyder

The changes made in the most recent 2019 Spring Seller Update are some of the strongest eBay SEO improvements seen in the last 10 years. The major developments, including the adoption of Good ‘Til Cancelled as the standard listing duration, are all positive. […]

Dear Mr. Wenig: Take Down eBay’s “SEO Pages”

April 26, 2019 Dave Snyder

It is my contention that these pages, the ones that you dubbed “SEO pages,” are not only still live and still causing “degradation,” but that they are also the same pages that, five years ago, earned eBay a Google manual action penalty. If I am correct, the only way to truly address your GMV problem, then, is to immediately deal with your “SEO pages” issue. […]